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Clairol Channels Google Assistant

Coty adds voice activated guide to the at-home hair color.

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By: Christine Esposito

Editor-in-Chief

Coty has launched the first at-home hair color action for the Google Assistant on Google Home smart speakers and smartphones. The “Clairol Color Expert” provides consumers with a hands-free voice activated guide to the at-home hair color process, from finding the right shade at the shelf applying color, re-application and aftercare at home. Google Assistant is a key player in the rapidly growing voice market, available on more than 500 million devices, across Android phones, iPhones, smart TV...

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